Chevrolet
new digital experience new digital experience
Redefining Chevrolet’s digital experience across the region
Chevrolet
We connected design, data, and technology into one regional ecosystem.
Our methodologies
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DIGITAL ECOSYSTEM, ADTECH & MARTECH
In partnership with GM and MRM global teams, MRM Brazil led the regional redesign, shaping a unified, high-performance experience powered by the new global design system.
Challenge
Challenge
Challenge
Challenge
Challenge
Fragmented journeys and an outdated design were compromising engagement, conversion, and overall competitiveness.
Each country operated with its own structure, navigation, and layout, resulting in inconsistent experiences and added complexity in management.
Solution
Solution
Solution
Solution
Solution
We developed and implemented a new regional interface for Chevrolet, focused on modernity, fluid navigation, and usability.
Beyond design, MRM Brazil was responsible for structuring the design system governance model, ensuring consistency and efficiency across all South American markets.
Results
- 258K ▲ 8.5% Global Nav engagement
- 6,2K ▲ +91.3% New OnStar CTA engagement
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Leroy Merlin
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