After eight years of collaboration, Bayer has announced MRM Brazil as the new agency responsible for managing digital content for its corn brands Dekalb, Agroceres, and Agroeste.

Isabel Coletta, COO of MRM Brasil, discusses the partnership shaping personalized brand experiences

MRM Brasil, the digital transformation agency of McCann Worldgroup, brought together key industry leaders to discuss generative AI, automation, data, and the practical application of technology following the 2024 Adobe Summit