MRM Brasil wins CRM and data account for the L’Oréal Group in Latin America.

MRM Brasil wins CRM and data account for the L’Oréal Group in Latin America.

MRM Brasil will be the agency responsible for the L’Oréal Group’s CRM and data account in Latin America. As a result, MRM will now serve all of the beauty company’s brands across the region.

The scope includes brands such as L’Oréal Paris, Garnier, Maybelline, Niely, Vichy, La Roche-Posay, Kérastase, Lancôme and Giorgio Armani, among others, spanning L’Oréal’s four business divisions: consumer products, dermatological beauty, professional products and luxury.

The agency’s mission will be to structure a data and content ecosystem capable of delivering personalized, scalable, and AI-driven actions. “With an integrated approach — from strategic vision and hyper-personalization to automation and insight-driven creative production — we aim to further enhance the customer experience across L’Oréal’s brands,” said Fábio Souza, CEO of MRM Brasil.