Bayer strengthens its digital strategy in agribusiness with MRM Brazil.

Bayer strengthens its digital strategy in agribusiness with MRM Brazil.

This move positions MRM as a strategic partner in building comprehensive digital journeys, especially within the Customer Experience (CX) ecosystem focused on agribusiness. The agency will be responsible for creating relevant content for producers, with a strong emphasis on performance, proximity, and a solid digital presence.

“Having MRM by our side is essential to ensure that Bayer’s corn brands stay increasingly close to rural producers, offering information, innovation, and ongoing dialogue,” said Fernanda Carvalho of Bayer.

Fábio Souza, CEO of MRM Brazil, highlighted that expanding this partnership reaffirms the agency’s position as a hub for integrated solutions: “We are very proud to further strengthen our relationship with Bayer. Brazilian agribusiness is dynamic and highly digitalized, and we want to continue contributing with strategies that generate real results and meaningful experiences in the field.”

With this expansion, MRM reinforces its role as a specialist in e-commerce and CX for major players in the agricultural sector, bringing innovation and connecting Bayer to the new demands of the rural digital ecosystem.